Facebook, Google, Skype, WeChat, and many other brands have versions of these services. Messaging: OTT-based instant messaging services connect users directly through internet connections, bypassing mobile SMS networks.Popular examples include internet radio stations and podcasts. Audio: Audio streaming is also possible through OTT solutions.Popular platforms include subscription platforms like Netflix, paid storefronts like iTunes, and ad-based services like YouTube. Video: Video streaming is the most-widely recognized version of OTT media services.While the OTT conversation largely revolves around video-on-demand, the technology actually covers a broad range of web-based content: What types of content are suitable for OTT solutions? Any account holder can enjoy the same OTT experience from a gaming console, smartphone, tablet, or smart TV. Today, we can watch OTT content from a broad range of devices. Compatibility with multiple devices: For years, watching cable television required a television set.Platforms like HBO Max and Disney+ also have exclusive streaming licenses for previously televised content. Original content: In recent years, OTT providers like Netflix and Amazon Prime have begun producing original content that is exclusively available through their service.
That’s a reasonable fee even if you only intend to watch a fraction of its offered content. A premium Netflix subscription is currently $17.99, while the basic plan costs just $8.99. High-value content at low cost: Streaming services are widely considered a cost-effective alternative to traditional cable packages.Here are just a few reasons why the format is more appealing than traditional alternatives: With over 50% of North Americans maintaining Netflix subscriptions, it’s clear consumers love OTT content.